Coco Choco, a brand of handmade chocolate, produces two varieties: white chocolate and dark chocolate. When coming up with the brand packaging for both varieties, Lina Aggelopoulou made sure to integrate subtle distinctions in the design, so it would be easier to tell them apart. She was also responsible for the design of the logo. 
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Pythagorean cup, also known as the Pythagorean Glass, Fair Cup and Pythagoras Cup. The Pythagorean cup is a form of drinking cup, which is a deep sense of control measures of a drink.

Tradition says Pythagoras, during water supply works in the island of Samos, around 530 b.C. moderated the workers’ wine drinking by the inventing the “fare cup”. When the wine surpasses the line, the cup totally empties, so the greedy one is punished.
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Reuters create a great video with the best pictures of 2013. (more…)

Some may say that this is taking “luxury jet” too far.

Is it? After all, no one could say that an airplane with a balcony is not innovative and outright ingenious. BAE Systems has taken private planes on a higher plane (no pun intended) with the introduction of their concept for the Avro Business Jet (ABJ) Explorer One. In collaboration with Design Q, a UK-based company that specializes in coming up with designs for luxury transport solutions, BAE Systems is now stressing on the “V” aspect of “VIP flying”, as evidenced by the ultra-posh and ultra-comfortable interiors of the Explorer.  (more…)

Cloudtrap Visuals, an Athens-based creative team, worked on the branding of Bassis Honey and came up with these graphic designs. Bassis Honey is a brand of homemade honey.
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There is something to be said about “smart furniture shopping”. It would make or break the mood of a room and a building’s overall look. But you can take that literally as well. German furniture and fixtures manufacturing company Bretz invites you to take your seat on the Confucius Sofa, where you can put your thinking cap on and ponder on the intricacies of life… or what you’d have for dinner later. One look at this plush and utterly unique sofa, and you know you won’t have too much of a hard time thinking about your options. Hey, you may even enjoy going through your options while kicking back and relaxing on the cushions!

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Those who are looking for selected natural Greek products may have heard of the brand “Formina”. Formina, a marketplace for these premium products, is now coming out with the first of a series of products, and what follows is the branding and packaging of said products.
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Named after the Goddess of Love and Beauty, “Aphrodite Handmade Jewelry” features flowing lines and elegance – traits that have been adapted into the overall logo design and business card design of the business. 
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This model went on sale in April, but stocks in warehouses to quickly run out. In addition, the company was engaged in some revisions construction. The device uses a protocol of Bluetooth. Currently headphones again available for pre-order and they appear in stores in late July.

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When it comes to ‘pure’ products, it is best to stick to packaging and branding design that stick close to that theme. Pure. Simple. Straightforward. You don’t want anything fancy to take away from the highlight, which is the product itself.
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