A new concept in car design – BMW’s GINA Light Visionary Model

Most of the concept cars churned out these days boast of being “more” or “better” in more ways than one. Sadly, some of them are all hype. Here’s a new concept for you: a concept car that is definitely worth our attention because the innovations it presents are ambitious, yet highly beneficial and ground-breaking, should it ever see the light of mass production.
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Arismari – The logo with the restaurant name and the rosemary.

As far as Greek restaurants (and all restaurants the world over, for that matter) go, corporate identity and branding is just as important as the menu. Therefore, the management of Arismari, a Greek restaurant that specialize in Cretan cuisine, decided it needed to reinforce its branding.
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The Q-VR Range Rover

This is not your average Range Rover.

From the creative minds of Design Q, the UK-based design consultancy firm who mainly worked on private jet designs in the past, comes their concept of a “private jet for the road”, the Q-VR Range Rover. Aimed primarily for the Middle-Eastern jet-setter, this luxury stretch SUV is jampacked with features that spell “V – I – P” in seemingly bold, gold, capital letters. (more…)

The Felix Zawojski Hotel

The Felix Zawojski Hotel in the Czech Republic had very humble beginnings, much like the designer and tailor whose honor the house was built for. It took about a hundred years before the house’s potential to be a plush and luxurious hotel worthy of kings and queens and princes and princesses.
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Paleokastro Villa – View from the balcony

On the edge of a hill in Paleokastro in the area of Heraklion in Crete proudly stands a villa with a view of the sun, sea, and sky. Check out the following photos for interior and exterior shots of said villa.
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Coco Choco brand logo

Coco Choco, a brand of handmade chocolate, produces two varieties: white chocolate and dark chocolate. When coming up with the brand packaging for both varieties, Lina Aggelopoulou made sure to integrate subtle distinctions in the design, so it would be easier to tell them apart. She was also responsible for the design of the logo. 
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The logo design.

Matteo Massimo is an Italian company who makes high-end alligator and leather shoes for men. It’s a luxury brand with the rich and very rich as its target market.
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Heineken Cube

How do you drink your beer? From a beer mug? Straight from the can? Or do you drink it cold, taking a swig right off the bottle? Ever pictured yourself taking a drink from a square bottle?

Well, if it were up to Heineken and Petit Romain, you would be doing that sometime in the future. The French industrial designer has just revealed his concept of a Heineken bottle. Foregoing the usual round bottles with long and narrow necks, this one has a square shape and is aptly named “Heineken Cube”. (more…)

Main element of the logo.

Cloudtrap Visuals, an Athens-based creative team, worked on the branding of Bassis Honey and came up with these graphic designs. Bassis Honey is a brand of homemade honey.
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Lytro – the world’s first camera that records the light field. It is unique in that it lacks focus, it is simply not needed. Filming takes place immediately without any training. These frames can be considered and treated after. In this focus area can be any image, even if it came out blurry.

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