The 2014 BMW M6 Gran Coupe

The Geneva Motor Show 2013 would not be complete without BMW making its presence felt. True to form, this Bavarian car maker made sure to pull something out of its sleeve for everyone to see (and cheer for). The 2014 BMW M6 Gran Coupe was shown to the world.

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The brand identity design.

If you’re looking for a place where you can get spices, legumes and dried fruits from all over the world, right in the middle of Athens, then there is no other place to go to by Τo kalataki tis fotinis, or Fotini’s Basket. As such, to immediately identify it, there is a need for a brand identity that everyone could easily recognize.
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The Bottle with the logo

Helea is a new brand of olive oil and other olive products in Greece, and the manufacturer wanted a corporate and brand identity that would also be versatile enough to be used in the product packaging.
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Heineken Cube

How do you drink your beer? From a beer mug? Straight from the can? Or do you drink it cold, taking a swig right off the bottle? Ever pictured yourself taking a drink from a square bottle?

Well, if it were up to Heineken and Petit Romain, you would be doing that sometime in the future. The French industrial designer has just revealed his concept of a Heineken bottle. Foregoing the usual round bottles with long and narrow necks, this one has a square shape and is aptly named “Heineken Cube”. (more…)

CD Portrait of Bob Marley

In an effort to combat piracy in the music industry, many concerned parties, including the musicians themselves, have raised their voices against it. While others were more vocal, some resorted to more unconventional ways to get their message across. TBWA Italy joined in this campaign and also launched the pop culture magazine First Floor Under by making use of CDs in creating portraits of not one, but seven, musicians who are legends in their own rights. (more…)

The 2010 Peugeot SR1 Concept Car

‘Tis true what they say: when you’re down, there is no other way but up. When you’re wrong, there’s no other thing to do but get it right. And that seems to be what Peugeot is clearly demonstrating, if the revelation of the 2010 Peugeot SR1 Concept Car is anything to go by.
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Logo for Iris Hotel

It is a fact that corporate identity, brand identity, and a brand or company’s overall marketing program would always need to have a very good and effective representation. It could be a symbol, a phrase, or even an image.
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The 2014 BMW 3-Series Gran Turismo

It is highly probable that people could not help but make a reference to the BMW 5-series Gran Turismo the moment they hear about the 2014 BMW 3-Series Gran Turismo that the Bavarian carmaker has just introduced. However, there are marked differences, and that is what we will look into right now.

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Brand name against dark textured paper.

Music is an enduring art form, so it is only fitting that the instruments used to weave such magical art be represented by a representation that will also be enduring.
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Ellinair – Airline brand Logo

Ellinair is a new Greek airline company founded in 2013 in Thessaloniki and located in International Airport Makedonia. The founder of Ellinair is a group of companies named Mouzenidis Group.
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