Let’s face it: many are still more likely to judge a book by its cover. More often than not, it is the packaging of a product that convinces us to put our money on it instead of its actual content.

It is for this reason that the makers of quality and highly utilitarian rubber boots “Fisherman” wanted to have it packaged in such a way that its outstanding features and functions are highlighted. GOOD! Agency responded to this call with a playful yet functional package design that could only be described in one word: “genius”.
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Rila Monastery or The Monastery of Saint Ivan Rilski is the largest Eastern Orthodox monastery in Bulgaria.Situated in Rila mountain,near Kyustendil ,Bulgaria, this monastery owns an unique architecture with its outward 24 meters stone walls,which form a pentagon,the monastery has a vision of a fortress. Thats why when you enter through the iron gates  in the inner yard, you will notice the multitude of the arches, colonnades, covered wooden ladders, the wood-caving balconies and behind them – the cells,about 300 or 400. (more…)

Some of you may recognize it as the car used in the latest Mission: Impossible film. But this concept car from BMW is more than a film prop. It boasts a lot of cutting edge features and a design that will definitely leave car enthusiasts overwhelmed. Well, almost.
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This Sun-kissed Ready Notebook from Fujitsu, is designed by Andrea Ponti. This polycarbonate clear laptop is inspired by the light. It has also a transparent touch-keyboard and a Double Solar Panels, one is located on the top, and the other-under the keypad.

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Combining science and art into one cohesive piece is a feat unattained by many. London-based Jonty Hurwitz managed to bridge that gap, and that fact is best represented by his anamorphic sculptures, which reflect his true artistry in more ways than one.  (more…)

When it comes to ‘pure’ products, it is best to stick to packaging and branding design that stick close to that theme. Pure. Simple. Straightforward. You don’t want anything fancy to take away from the highlight, which is the product itself.
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In Greek mythology, there was a man from Crete Minoas, who went around telling people that he was chosen by the gods to be the King of Crete. As proof of this preference, he asked Poseidon, god of the ocean, for his help in raising a white bull from the sea.
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Advertising agency DDB, one of the most respected and renowned in the world. It was twice named Most Awarded Agency Network in version Gunn Report, has received the largest number of awards for its 50-year history of the advertising festival in Cannes, holds first place in the ranking Creative Magazine for 2006. Below are some prints of the Advertising Agency DDB.

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It seems that the cat is no longer on a hot tin roof. Instead, the cat now found its way inside a cage, reading a – believe it or not – book. What’s more, above the cat is a lamp. So picture yourself on a lazy evening, curled up with your favorite book beside your favorite lamp…. and reading alongside the cat. Quite a picture, eh? (more…)

It has been a little over 77 years since the father-and-son tandem of Henri and Joseph Jonckheere built the original Rolls-Royce Jonckheere Aerodynamic Coupe I. At the time, in 1935, it was truly an extraordinary piece of man-made engineering. Right now, this car can be viewed at the Petersen Museum in California, and since that time, Jonckheere has contented itself with specializing on bus and coach body design. They may have thought that there is no improving on perfection. (more…)