Created with heat sensitive pigment, at first glance the On/Off Color Changing Sensitive Mug, looks like a standard black mug with big white letters that say “OFF”. Nothing fancy, but once you add the hot beverage of your choice, the mug changes color to white and in big black letters it states: “ON”.
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Andriotis S.A. is a family business that specialises in the trade and processing of olive oil, for the last 55 years. The logo was designed in order reflect the classic and timeless values of the brand name, while at the same time updating the communication image.
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Saima’s Vodka series is taking on a black concept, evoking its lofty status among its peers. Check out the new branding, graphic design and packaging in a collaboration by Roman Kirichenko and Anna Zima.
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5 from Apple.

The lightest and thinnest iPhone yet (so far) has finally been revealed to the world by Apple who, according to Senior Vice President of Worldwide Marketing Philip Schiller, is the most beautiful consumer device they have ever created. Now operating on the iOS 6, the iPhone 5 has a 4-inch Retina display, ultrafast wireless technology and speedy performance thanks to the proprietary A6 chip, all backed up by a longer battery life. (more…)

On the edge of a hill in Paleokastro in the area of Heraklion in Crete proudly stands a villa with a view of the sun, sea, and sky. Check out the following photos for interior and exterior shots of said villa.
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The Felix Zawojski Hotel in the Czech Republic had very humble beginnings, much like the designer and tailor whose honor the house was built for. It took about a hundred years before the house’s potential to be a plush and luxurious hotel worthy of kings and queens and princes and princesses.
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In Greek mythology, there was a man from Crete Minoas, who went around telling people that he was chosen by the gods to be the King of Crete. As proof of this preference, he asked Poseidon, god of the ocean, for his help in raising a white bull from the sea.
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Some of you may recognize it as the car used in the latest Mission: Impossible film. But this concept car from BMW is more than a film prop. It boasts a lot of cutting edge features and a design that will definitely leave car enthusiasts overwhelmed. Well, almost.
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It is a fact that corporate identity, brand identity, and a brand or company’s overall marketing program would always need to have a very good and effective representation. It could be a symbol, a phrase, or even an image.
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Charisma is a premium quality extra virgin olive oil from Crete. Its high quality has merited several awards since it has started production by the Vassilakis Family Estate in 1865. Using only Koroneiki olives, all of which are picked by hand, Charisma Extra Virgin Olive Oil finally calls for a branding and packaging worthy of its charismatic name.
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