IDAIA branding by Theodora Filippakou

According to Greek mythology, the king of Crete decided to name a whole island in honor of his wife, Idaia. That is the name used in a brand that encompasses 9 different products that are traditional of Crete.
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The brand identity design.

If you’re looking for a place where you can get spices, legumes and dried fruits from all over the world, right in the middle of Athens, then there is no other place to go to by Τo kalataki tis fotinis, or Fotini’s Basket. As such, to immediately identify it, there is a need for a brand identity that everyone could easily recognize.
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Corporate Identity of Geneships

Geneships S.A. is a shipping company based in Greece. In its bid to build up its corporate identity, it needs a mark that will be instantly recognizable,
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Scion iQ will be published in 2012

Toyota Motor Corporation announced the launch of electric Scion iQ, which goes on sale in 2012. It also became known that next year Toyota will release several new products. As for the Scion iQ, it’s cute eco-friendly electric vehicle that is powered only by battery.

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The 2010 Peugeot SR1 Concept Car

‘Tis true what they say: when you’re down, there is no other way but up. When you’re wrong, there’s no other thing to do but get it right. And that seems to be what Peugeot is clearly demonstrating, if the revelation of the 2010 Peugeot SR1 Concept Car is anything to go by.
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The Saima Vodka series, in black.

Saima’s Vodka series is taking on a black concept, evoking its lofty status among its peers. Check out the new branding, graphic design and packaging in a collaboration by Roman Kirichenko and Anna Zima.
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The Confucius Sofa by Alexander Nettesheim

There is something to be said about “smart furniture shopping”. It would make or break the mood of a room and a building’s overall look. But you can take that literally as well. German furniture and fixtures manufacturing company Bretz invites you to take your seat on the Confucius Sofa, where you can put your thinking cap on and ponder on the intricacies of life… or what you’d have for dinner later. One look at this plush and utterly unique sofa, and you know you won’t have too much of a hard time thinking about your options. Hey, you may even enjoy going through your options while kicking back and relaxing on the cushions!

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Start production of the latest model Bugatti Galibier is scheduled for 2012. Volkswagen has decided to run the model Galibier in production. On sale this luxury sedan will appear in 2013. The model will be equipped with a 16-cylinder engine capacity of 800 to 1,000 horsepower, 8-step “automatic”. The maximum speed of the sedan is 350 km / h. Volkswagen expects to sell 1,000 to 1,500 cars a year, despite the extremely high price. Each Bugatti Galibier will cost at least EUR 1 million.

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The Limited Edition packaging of Agrovim Premium Olive Oil by Mouse Graphics

For over a decade, users of Greek olive oil from all the world have been enjoying the benefits of Agrovim olive oils from glass bottles. However, the limited edition premium olive oil calls for a more spectacular and cutting edge design, and so the Athens-based creative agency mousegraphics was called on to create a new, more cutting edge look for limited edition Agrovim Premium Olive Oil. The design foregoes the usual glass elements and makes use of a tin can instead. (more…)

The “Fisherman” Package Design

Let’s face it: many are still more likely to judge a book by its cover. More often than not, it is the packaging of a product that convinces us to put our money on it instead of its actual content.

It is for this reason that the makers of quality and highly utilitarian rubber boots “Fisherman” wanted to have it packaged in such a way that its outstanding features and functions are highlighted. GOOD! Agency responded to this call with a playful yet functional package design that could only be described in one word: “genius”.
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