BMW C Evolution – BMW Motorrad has read the signs of the times and is expanding its business activities to include the facet of urban mobility. Electromobility has a key role to play in this new segment. The first stage of development was the e-scooter concept vehicle presented at the BMW Motorrad Innovation Day 2011. Shortly after this, the corresponding design study of an e-scooter saw its premiere – the BMW Concept e. The latter embodies the aesthetic vision of an electrically powered scooter. (more…)

Kythera is a Greek island that is known for producing high-quality premium thyme honey. With so many producers of thyme honey from Kythera, brand identification is necessary. This school packaging project by George Voulgarakis is a prime example of how the product should be effectively packaged.
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The Felix Zawojski Hotel in the Czech Republic had very humble beginnings, much like the designer and tailor whose honor the house was built for. It took about a hundred years before the house’s potential to be a plush and luxurious hotel worthy of kings and queens and princes and princesses.
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An Immersive Digital Experience, where you do not need the interface to reduced with a mouse click and the two analog dimensional of a writing desk. A display of surround is dome complemented by the sophisticated motion of sensing software which are inspired the technology, where yours intuitive and natural movements of entire body becomes the whole interface.

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Inspired by Albert Einstein’s theory of the time as a fourth dimension, with glass top steel in this table represent …

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Helea is a new brand of olive oil and other olive products in Greece, and the manufacturer wanted a corporate and brand identity that would also be versatile enough to be used in the product packaging.
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Lytro – the world’s first camera that records the light field. It is unique in that it lacks focus, it is simply not needed. Filming takes place immediately without any training. These frames can be considered and treated after. In this focus area can be any image, even if it came out blurry.

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When it comes to ‘pure’ products, it is best to stick to packaging and branding design that stick close to that theme. Pure. Simple. Straightforward. You don’t want anything fancy to take away from the highlight, which is the product itself.
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You cannot blame people nowadays for choosing pieces and items that are modular, or that can be easily assembled and disassembled, without them occupying too much space and causing a lot of trouble. A modular sofa is exactly what anyone who has only a small space to work with would look for.
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5 from Apple.

The lightest and thinnest iPhone yet (so far) has finally been revealed to the world by Apple who, according to Senior Vice President of Worldwide Marketing Philip Schiller, is the most beautiful consumer device they have ever created. Now operating on the iOS 6, the iPhone 5 has a 4-inch Retina display, ultrafast wireless technology and speedy performance thanks to the proprietary A6 chip, all backed up by a longer battery life. (more…)