IDAIA branding by Theodora Filippakou
According to Greek mythology, the king of Crete decided to name a whole island in honor of his wife, Idaia. That is the name used in a brand that encompasses 9 different products that are traditional of Crete.
In this school project, Idaia was given a branding and packaging design that fits the regal aura and romance embodied in the name. The project was undertaken by Theodora Filippakou of Piraeus, Greece.

Product 1

Product 2

Product 4

Product 5 – boxed

Product 5

Product 5 – box

Product 6

Product 7

Product 7 – boxed

Product 8

Product 8 – boxed

Product 9

Product 9

Product 9 – boxed

Product

Product – packed

Soap

Bottle.

Idaia Olive Oil.

Products of Idaia.

The full product lineup.