IDAIA branding by Theodora Filippakou
According to Greek mythology, the king of Crete decided to name a whole island in honor of his wife, Idaia. That is the name used in a brand that encompasses 9 different products that are traditional of Crete.
In this school project, Idaia was given a branding and packaging design that fits the regal aura and romance embodied in the name. The project was undertaken by Theodora Filippakou of Piraeus, Greece.
![Product 1](https://boofos.com/wp-content/uploads/2013/10/IDAIA-04.jpg)
Product 1
![Product 2](https://boofos.com/wp-content/uploads/2013/10/IDAIA-05.jpg)
Product 2
![Product 4](https://boofos.com/wp-content/uploads/2013/10/IDAIA-07.jpg)
Product 4
![Product 5 - boxed](https://boofos.com/wp-content/uploads/2013/10/IDAIA-07-1.jpg)
Product 5 – boxed
![Product 5](https://boofos.com/wp-content/uploads/2013/10/IDAIA-08.jpg)
Product 5
![Product 5 - box](https://boofos.com/wp-content/uploads/2013/10/IDAIA-08-1.jpg)
Product 5 – box
![Product 6](https://boofos.com/wp-content/uploads/2013/10/IDAIA-09.jpg)
Product 6
![Product 7](https://boofos.com/wp-content/uploads/2013/10/IDAIA-10.jpg)
Product 7
![Product 7 - boxed](https://boofos.com/wp-content/uploads/2013/10/IDAIA-10-1.jpg)
Product 7 – boxed
![Product 8](https://boofos.com/wp-content/uploads/2013/10/IDAIA-11.jpg)
Product 8
![Product 8 - boxed](https://boofos.com/wp-content/uploads/2013/10/IDAIA-11-1.jpg)
Product 8 – boxed
![Product 9](https://boofos.com/wp-content/uploads/2013/10/IDAIA-12.jpg)
Product 9
![Product 9](https://boofos.com/wp-content/uploads/2013/10/IDAIA-12-1.jpg)
Product 9
![Product 9 - boxed](https://boofos.com/wp-content/uploads/2013/10/IDAIA-12-2.jpg)
Product 9 – boxed
![Product](https://boofos.com/wp-content/uploads/2013/10/IDAIA-13.jpg)
Product
![Product - packed](https://boofos.com/wp-content/uploads/2013/10/IDAIA-13-1.jpg)
Product – packed
![Soap](https://boofos.com/wp-content/uploads/2013/10/IDAIA-14.jpg)
Soap
![Bottle.](https://boofos.com/wp-content/uploads/2013/10/IDAIA-15.jpg)
Bottle.
![Idaia Olive Oil.](https://boofos.com/wp-content/uploads/2013/10/IDAIA-16.jpg)
Idaia Olive Oil.
![Products of Idaia.](https://boofos.com/wp-content/uploads/2013/10/IDAIA-17.jpg)
Products of Idaia.
![The full product lineup.](https://boofos.com/wp-content/uploads/2013/10/IDAIA-18.jpg)
The full product lineup.