IDAIA branding by Theodora Filippakou
IDAIA branding by Theodora Filippakou
According to Greek mythology, the king of Crete decided to name a whole island in honor of his wife, Idaia. That is the name used in a brand that encompasses 9 different products that are traditional of Crete.
In this school project, Idaia was given a branding and packaging design that fits the regal aura and romance embodied in the name. The project was undertaken by Theodora Filippakou of Piraeus, Greece.
Representations of the 9 products of Idaia.
Product 1
Product 2
Product 3
Product 4
Product 5 – boxed
Product 5
Product 5 – box
Product 6
Product 7
Product 7 – boxed
Product 8
Product 8 – boxed
Product 9
Product 9
Product 9 – boxed
Product
Product – packed
Soap
Bottle.
Idaia Olive Oil.
Products of Idaia.
The full product lineup.
