Indie Scent

Indie-Scent is a family-run cosmetics and beauty supplies gift shop in Athens that offers luxury products at affordable prices. Thanasis Kamenidis was tasked to come up with a corporate identity for Indie Scent.

The logo was inspired by two elements: a tulip and a cat. The tulip represents the “Scent”, while the cat represents strength of character and “independence” which is the long form of the word “INDIE”.

Inspiration for the logo.

The logo in black and white.

Color palette used.

Patterns used.

They also made it a point to create a label FOR EACH PRODUCT sold by Indie Scents.

Product labels.

Wall decors using the patterns.

Wall decors using the patterns.

Wall decors using the patterns.

Shop frontage with the sign.

Shelves inside the shop.

The wall decors.

Scents.

The products.

Packaging.

The shopping bag.