Indie Scent by Thanasis Kamenidis
Indie-Scent is a family-run cosmetics and beauty supplies gift shop in Athens that offers luxury products at affordable prices. Thanasis Kamenidis was tasked to come up with a corporate identity for Indie Scent.
The logo was inspired by two elements: a tulip and a cat. The tulip represents the “Scent”, while the cat represents strength of character and “independence” which is the long form of the word “INDIE”.
![Inspiration for the logo.](https://boofos.com/wp-content/uploads/2013/09/Indie-Scent-01.jpg)
Inspiration for the logo.
![The logo in black and white.](https://boofos.com/wp-content/uploads/2013/09/Indie-Scent-02.jpg)
The logo in black and white.
![Color palette used.](https://boofos.com/wp-content/uploads/2013/09/Indie-Scent-03.jpg)
Color palette used.
![Patterns used.](https://boofos.com/wp-content/uploads/2013/09/Indie-Scent-04.gif)
Patterns used.
They also made it a point to create a label FOR EACH PRODUCT sold by Indie Scents.
![Product labels.](https://boofos.com/wp-content/uploads/2013/09/Indie-Scent-05.jpg)
Product labels.
![Wall decors using the patterns.](https://boofos.com/wp-content/uploads/2013/09/Indie-Scent-06.jpg)
Wall decors using the patterns.
![Wall decors using the patterns.](https://boofos.com/wp-content/uploads/2013/09/Indie-Scent-07.jpg)
Wall decors using the patterns.
![Wall decors using the patterns.](https://boofos.com/wp-content/uploads/2013/09/Indie-Scent-08.jpg)
Wall decors using the patterns.
![Shop frontage with the sign.](https://boofos.com/wp-content/uploads/2013/09/Indie-Scent-09.jpg)
Shop frontage with the sign.
![Shelves inside the shop.](https://boofos.com/wp-content/uploads/2013/09/Indie-Scent-10.jpg)
Shelves inside the shop.
![The wall decors.](https://boofos.com/wp-content/uploads/2013/09/Indie-Scent-11.jpg)
The wall decors.
![Scents.](https://boofos.com/wp-content/uploads/2013/09/Indie-Scent-12.jpg)
Scents.
![The products.](https://boofos.com/wp-content/uploads/2013/09/Indie-Scent-13.jpg)
The products.
![Packaging.](https://boofos.com/wp-content/uploads/2013/09/Indie-Scent-14.jpg)
Packaging.
![The shopping bag.](https://boofos.com/wp-content/uploads/2013/09/Indie-Scent-15.jpg)
The shopping bag.