Heineken Cube

How do you drink your beer? From a beer mug? Straight from the can? Or do you drink it cold, taking a swig right off the bottle? Ever pictured yourself taking a drink from a square bottle?

Well, if it were up to Heineken and Petit Romain, you would be doing that sometime in the future. The French industrial designer has just revealed his concept of a Heineken bottle. Foregoing the usual round bottles with long and narrow necks, this one has a square shape and is aptly named “Heineken Cube”. (more…)