Schusev State Museum of Architecture 01

Poster 1 Working Copy

The Schusev State Museum of Architecture has a new ad campaign out, and it’s called “DISCOVER THE FULL STORY”. This campaign is aimed at increasing awareness and interest of tourists and locals alike about the museum AND the city where it is located.

Clearly, there is more to this city than what you can see. You have to dig deeper to find out the full story, hence the images designed by creative agency Saatchi & Saatchi.

Schusev State Museum of Architecture 02

Poster 1 Final

Schusev State Museum of Architecture 03

Poster 2 Working Copy

Schusev State Museum of Architecture 04

Poster 2 Final

Schusev State Museum of Architecture 09

Poster 3 Working Copy

Schusev State Museum of Architecture 10

Poster 3 Final

Schusev State Museum of Architecture 11

Poster 4 Working Copy

Schusev State Museum of Architecture 12

Poster 4 Final

Schusev State Museum of Architecture 05

Poster 5 Working Copy

Schusev State Museum of Architecture 06

Poster 5 Final

Schusev State Museum of Architecture 07

Poster 6 Working Copy

Schusev State Museum of Architecture 08

Poster 6 Final