The “Fisherman” Package Design

Let’s face it: many are still more likely to judge a book by its cover. More often than not, it is the packaging of a product that convinces us to put our money on it instead of its actual content.

It is for this reason that the makers of quality and highly utilitarian rubber boots “Fisherman” wanted to have it packaged in such a way that its outstanding features and functions are highlighted. GOOD! Agency responded to this call with a playful yet functional package design that could only be described in one word: “genius”.

The Fisherman Rubber Boot

One could say that rubber boots are underrated products and are often taken for granted. Their protective properties are primarily why they are bought in the first place. People know what they are used for, and since rubber boots are purchased more for their functionality over their looks, there is this universal opinion that one brand of rubber boots is just as good as the next brand. The challenge for rubber boots manufacturers would be to make sure it’s their pair that the consumer picks out from the shelf and bring to the cashier.

Here is where the packaging comes in. The makers of “Fisherman” realized that they need their rubber boots packaged in such a way that its full functionality is showcased. In this respect, the Fisherman’s use of the line “for fish and for man” was incorporated into the design. The use of fish images is very symbolic of how much protection the boots provide against various hazards, be they natural, biological, chemical, electrical, or environmental threats.

The Fisherman’s protective properties highlighted

The image of the electric eel wrapped around the rubber boots is indicative of how you will be protected from electrical hazards. The crab, with its pincers, represents sharp objects such as debris, shards of glass, sharp-edged rocks, and even dangerous creatures. And since Kazakh anglers prefer protective rubber boots when they go fishing, who could resist the images of those fish circling the boots?

Instead of the usual packaging of boots, which comes in boxes, the Fisherman is packed in a box that resembles a mini-stand. The top of the boots are visible from the top of the box, giving the viewer an illusion of the boots submerged in water in an aquarium of sorts. Look at the ripple of water at the top of the package. This simply drives home the assertion that “Fisherman” rubber boots will protect you even from unknown and unseen dangers lurking beneath the surface of the water.

The Fisherman in its mini-stand

The Fisherman in its mini-stand (side view)

This design has also made handling and carrying it easier, thanks to the cut-out hole at one end.

Handling made easier

This innovative package design packs everything you need to know about the product in one unique and eye-catching package. Indeed, one look and you know Fisherman rubber boots live up to its slogan.

For Fish & For Man

Take a peek at the creative team, headed by Igor Mitin, at work.

The Creative Team At Work on the Package Design