The “Fisherman” Package Design

Let’s face it: many are still more likely to judge a book by its cover. More often than not, it is the packaging of a product that convinces us to put our money on it instead of its actual content.

It is for this reason that the makers of quality and highly utilitarian rubber boots “Fisherman” wanted to have it packaged in such a way that its outstanding features and functions are highlighted. GOOD! Agency responded to this call with a playful yet functional package design that could only be described in one word: “genius”.
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