Fiori Flowers Design Philosophy
Fiori Flowers Design Philosophy is a flower shop chain which also sells products others than, well, flowers. Thus, there is a need for a corporate identity that is distinctly theirs.
Let us take a look at the applications of the logo designed by Sereal Designers.

Various items with the distinct character design.
The decorative print of Fiori is now clearly seen on bookends, tags, cards, pads, memo notes, and the like. Naturally, it is also on the company’s website.

Company’s website.
Anyone buying products from the store would be given these gift bags.

Gift bags.

A closer look at the print on the gift bags.
Customers can also buy decorative materials from Fiori. Thus, there is a need for boxes to put these in.

Containers for supplies.

Various boxes and containers with the print.
Naturally, since it is a flower shop, you can expect to see vases sold. Here’s their take on a papervase.

A paper vase.

A look from the top.

A closer look at the paper vase.

The perfect gift.
As expected, the company’s packaging also fully utilizes this design, and in creative ways, too!

Packaging of plants.

A flower box.

With handles.

Simple and sweet.