Fiori Flowers Design Philosophy
Fiori Flowers Design Philosophy is a flower shop chain which also sells products others than, well, flowers. Thus, there is a need for a corporate identity that is distinctly theirs.
Let us take a look at the applications of the logo designed by Sereal Designers.
The decorative print of Fiori is now clearly seen on bookends, tags, cards, pads, memo notes, and the like. Naturally, it is also on the company’s website.
Anyone buying products from the store would be given these gift bags.
Customers can also buy decorative materials from Fiori. Thus, there is a need for boxes to put these in.
Naturally, since it is a flower shop, you can expect to see vases sold. Here’s their take on a papervase.
As expected, the company’s packaging also fully utilizes this design, and in creative ways, too!