The Saima Vodka series, in black.

Saima’s Vodka series is taking on a black concept, evoking its lofty status among its peers. Check out the new branding, graphic design and packaging in a collaboration by Roman Kirichenko and Anna Zima.

The bottle of Saima vodka itself is made from black frosted glass. This choice resulted in a look that highlights how this brand of vodka is head and shoulders above its competitors.

Saima in a black frosted bottle.

Highlights the elitist image of the brand.

The logo and graphic design on the bottle  remains faithful to the roots of the brand. “Saima”, in Kyrgyz, means “Pattern”. As such, the country’s national patterns are used as the main inspiration of the design.

Kyrgyz pride apparent in the use of patterns.

A collaborative effort.

Branding and packaging design is by Roman Kirichenko, while pattern design and 3D modeling is by Anna Zima.

Final look.