The Bottle with the logo

Helea is a new brand of olive oil and other olive products in Greece, and the manufacturer wanted a corporate and brand identity that would also be versatile enough to be used in the product packaging.

2yolk took on the challenge, incorporating the brand’s philosophy, logo and slogan in a design that’s distinctly Greek and distinctly Helea.

If you look at the logo, you will notice that it is composed of two drops of olive oil overlapping and eventually forming two shapes or figures at the point of intersection: a heart and an olive leaf. It signifies the Greek’s overall love for olive and how important it is to their culture, health, and their identity as a whole.

The Helea logo.

The logo,

The design also put emphasis on the source or raw material of the product, which is the olive. Thus, all the colors used in the bottle and box design were derived from colors of the olive plant, as indicated below.

A play on colors.

The bottle.

The box.

The whole package.